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The Power & Danger of Iconography

Written by Derek Brigham on 25 August 2009.

Bill Whittle has a great 8 minute piece at PJTV, free for viewing. This one is a must see for those considering branding on their upcoming or existing product. Especially if that product is you. All candidates should take note of the importance of their branding. And Obama has been masterful at it.

You can quit or compete. And as Whittle rightly points out. Once an image exists and is immediately recognizable, it is subject to equally instant and effective parody, just be smart about it.